Infrastructure, visibility, and reputational resilience for U.S. listed small- and
mid-cap companies
Infrastructure, visibility, and reputational resilience for U.S. listed small- and
mid-cap companies
For small- and mid-cap U.S. public companies, and private companies preparing to IPO, whose investment story is not yet understood, believed, or consistently reaching the right investors, we help close the gap between the company's underlying performance and how the market values it.
We do this through The Credibility Flywheel, a disciplined investor-relations process in four parts:
Each turn makes the next one easier: consistent communication deepens trust, which sharpens the story and opens more doors. Over time, this helps improve understanding, strengthen investor conviction, broaden the institutional holder base, and support healthier liquidity.
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Every function touches the story. IR is where they meet.
IGNITION Differentiator: IR at the intersection.
Most people think of investor relations as the team that talks to the market. But what the market actually hears comes from five places:
accounting behind the reported numbers, finance, behind the LRP and guidance; business development, behind the deals; legal, behind every disclosure and; marketing, behind the brand investors also see.
We sit in the middle of all five. We work with the chief of staff, so the CEO’s and CFO’s time lines up with the market calendar. And once there’s trust, we go past the department heads, to the controllers and analysts who actually build the numbers. So the story rests on the real data, not on what gets handed down.
When those teams work separately, the market hears mixed signals. When IR connects them, it hears one story. And consistency is what builds credibility.
Our biggest strength is integration. We get into each team’s rhythm, so your people don’t experience us as an outside agency. They treat us as part of the company.
Unlike transactional IR campaigns or public-relations activity designed to generate short-term attention, we combine strategic narrative development, targeted institutional investor engagement, and long-term relationship management.
Our approach is built on the principle that credibility is earned before it is tested, so management teams can communicate clearly through missed quarters, volatility, and market turns while giving the right investors a credible basis to evaluate the business.
By systematically bridging misunderstanding gaps - through purposeful infrastructure, investor materials and ongoing cadence as well as clear and impactful KPIs, investors can digest and analyze your story, but most importantly, get comfortable with it, get excited about it, and ultimately invest.
Credibility is earned before it is tested.
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I started IGNITION after a combined 20-year career in both corporate finance and investor relations (both in-house and at agencies) for hundreds of micro- to large-cap companies across the sector spectrum.
My experience includes companies that are public, are in the process of going public, or are currently private with future aspirations to go public, including in-depth knowledge of the unique challenges involved in reverse merger companies.
Whether acting as your IRO or partnering as an extension of your in-house IR, IGNITION makes tactical and strategic investor relations work easier by immediately and seamlessly integrating into your team with focused, hands-on attention, helping you convey something real, fun, inspiring and unrelenting, in a truly cost-conscious manner.
If you are a CEO, CFO or internal IR officer, your company may be at an inflection point where stronger investor communication, investor materials and shareholder engagement could materially impact how the company is perceived and valued.
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Jason holds an M.B.A. in Finance from Baruch College, Zicklin School of Business, and a B.A. in both Economics and Rhetoric/Communications from Binghamton University. He is also a member of NIRI - National Investor Relations Institute.