Infrastructure, visibility, and fortified reputational resilience for U.S. listed small- and mid-cap companies
Infrastructure, visibility, and fortified reputational resilience for U.S. listed small- and mid-cap companies
Navigating safely through the guardrails of SEC public company guidelines & requirements necessitates accurate and timely communications: the bedrock of investor relations. But IR is interpretive, must transcend the tactical and ultimately focus on the strategic.
You're growing revenue, expanding margins and generating cash, and the stock doesn't reflect it. The market either doesn't understand the story, doesn't believe it, or isn't paying attention.
That gap usually isn't a fundamentals problem. It's a communications problem — and it compounds. Thin coverage keeps the float illiquid. Illiquidity keeps institutions on the sidelines. And every quarter the story goes untold, the reset gets harder.
Without compelling, credible and creative storytelling, combined with pinpointed targeting and outreach to amass a captive audience, a fair and forward-looking valuation cannot be achieved.
IGNITION IR closes that gap. We build or refine the IR operational infrastructure and investor materials, target the right institutions and keep engagement with the Street consistent. No IR theater, jargon or hype. Just a story real investors can feel, because after all the modeling and meetings, belief is what moves someone to act.
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I started IGNITION after a combined 20-year career in both corporate finance and investor relations (both in-house and at agencies) for hundreds of micro- to large-cap companies across the sector spectrum.
Partnership is at the core of what we do through our unique “outsourced in-house” model. We can immediately and seamlessly integrate into your team, having years of experience with a full range of styles, cultures, stakeholders and operating procedures.
With this approach, we guide private and public companies, regardless of stage, when it comes to better understanding your array of investors. By systematically bridging the misunderstanding gap - through purposeful cadence as well as clear and impactful KPIs, investors can digest and analyze your story, but most importantly, get comfortable with it, get excited about it, and ultimately invest.
My experience includes companies that are public, are in the process of going public, or are currently private with future aspirations to go public, including in-depth knowledge of the unique challenges involved in reverse merger companies. I have also worked with many foreign issuers to tap into the growing investor demand for quality overseas emerging growth companies. Time zones don't exist when you work with IGNITION.
Whether acting as your IRO or partnering as an extension of your in-house IR, IGNITION makes tactical and strategic investor relations work easier by immediately and seamlessly integrating into your team with focused, hands-on attention, helping you convey something real, fun, inspiring and unrelenting, in a truly cost-conscious manner.
If you are a CEO, CFO or internal IR officer, your company may be at an inflection point where stronger investor communication, investor materials and shareholder engagement could materially impact how the company is perceived and valued.
It is not the end for you or your stock. Not if you take action now.
Every passing minute is another chance to turn it all around.
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Jason holds an M.B.A. in Finance from Baruch College, Zicklin School of Business, and a B.A. in both Economics and Rhetoric/Communications from Binghamton University. He is also a member of NIRI - National Investor Relations Institute.